Mar 29, 2012

A business card is not just a social object; it's a form of schwag

The new business cards have arrived…. Very cool.

I’ve been saying this for years- a business card is not just “content”, is not just “personal details”. A business card is not just a social object; it’s a form of schwag, if you think about it.

So you have to treat it like that; you have to think to yourself, “How are people going to interact with this, when I hand it out?”

Not rocket science. Just common sense.

[Check out the new gapingvoid startup: Social Object Factory]

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