Think Outside The Box

 

 

To paraphrase David Ogilvy: “Most people hate to think, and will go to great lengths to avoid it”.

I hear what he’s saying; it certainly seems that way on busy, stressful days. Being an advertising man, David would’ve had a lot of days like this.

But the way I see it, thinking (and by that I mean proper thinking) isn’t a luxury it once was during the “fact’ry years”, it’s now essential.

Why? Because we now live in a “talent economy”, one that rewards innovation, and devalues pretty much everything else.

And talent and innovation requires creativity. And creativity needs time and space.

Time and space to think properly…