Business is by definition, transactional. After all, things are bought and sold, services are rendered, and value received.
The issue is that you don’t want your people inside your business [with a couple of exceptions] to be only focused on transactions. What matters more is meaning, purpose and connection.
Making this happen is easier said than done, but those intrinsic motivators are a far more powerful driver of engagement than money alone.
The good news is, if you can pull it off, you can create a lot of long-term value, very quickly. People matter. Culture matters. Transactions are only a small part of the equation.