I drew this cartoon during an internal gapingvoid meeting a few years ago.
Creating “Visceral encounters with important ideas” inside organizations, is pretty much the gapingvoid business model.
And yes, it’s designed to be emotional, designed to hit hard in the right brain.
Like Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”.
Ideas aren’t only able to change a business, they are the glue that holds a business together.
And surrounding people with those ideas is how you get people to live them. That’s what gapingvoid art is designed to do; it’s all about creating emotional connections with the business outcomes that you want to have.
Art, ideas, emotions, outcomes. It’s sheer magic when you can get them to all fit together. Exactly.