It’s Why They’re Called Sheep

Let us tell you a story about tens of millions of people and tens of billions of dollars.

It’s a short story.

It’s a true story too.

It goes like this: In the past half-decade, tens of millions of people spent tens of billions of dollars on a new asset class…for the wrong reason.

Now, let’s be clear about one thing.

We’re not saying you should or shouldn’t invest in crypto. We’re not weighing in on the crypto debate. We’re not giving investing advice.

We’re only saying this: Countless people bought into crypto for one reason, and one reason only.

Because they got caught up in the crowd.

Some won big. Some lost big. But all fell victim to a common cognitive bias.

As Robert Cialdini reveals in Influence, we are wired to follow the crowd.

But that doesn’t mean we must obey our wiring. And it certainly doesn’t mean our wiring is right.

The Culture Club

 

We recently launched The Culture Club on LinkedIn. We are bringing together a community of leaders and people that are focused on culture and human-centered change. The vision for The Culture Club is to have a multi-disciplined community, passionate about culture who will share their stories, experiences, and practices, about culture. What works, and what doesn’t, so we have a community where people from all areas of work, not just human resources, can share ideas and learn how others are designing their cultures.

JOIN THE CULTURE CLUB