hotbeds of creativity

 

Hospitals aren’t ad agencies or media companies. So the word, “creativity” is not often associated with them. Instead we associate them with procedures and processes, both medical and non-medical.

The longer gapingvoid works in healthcare, the more I start to question all this. I imagine a typical emergency room, life-or-death situation needs tons of creativity on a regular basis, in order to save lives.

And if it does, then why not celebrate that? Why limit yourself to tired, old expectations?

It’s a new world out there. Embrace it!