Our old friend Nilofer Merchant has a compelling idea: “Your Employees Have All the Creativity You Need. Let Them Prove It.”
Every company boss is sitting on a big ole pile of unused potential, and the question is always about how one taps into it.
That’s kinda what “creativity” means, at least in this context.
Hmmm… I used to believe that “Everybody is born creative”. I no longer do.
What I do believe, however, is Leo Burnett’s famous line, “Good ideas don’t care where they came from.” In other words, a good idea is a good idea, it doesn’t matter if it came from the grey-haired receptionist or the overpaid, hotshot-ninja-guru wunderkind in the skinny jeans.
The trick with good ideas is first knowing how to recognize them and then knowing how to keep them alive long enough to be useful.
Good ideas are just too easy to kill…