Feb 13, 2012

Good corporate social media is WAY harder than it looks

Good corporate social media is WAY harder than it looks

Good corporate social media is REALLY, REALLY hard… WAY harder than it looks. A few people like my good friend, Brian Solis, make it look easy, but they’re the exception, BY FAR.

My prediction for social media in 2012, is that A LOT of people will finally figure that out, the hard way.

So be careful what you wish for etc.

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