Content is queen and everything else, but what really matters is how you make people feel.
It’s easy to say good things about yourself, but the truth is in action, and that’s what sticks with people. Marketing campaigns are important, but what people believe in is personal.
It’s someone who’s willing to stick up for you, not because they have anything to gain, but because you’ve made them feel something.
Invest the time in creating emotional bonds with your customers. Consider that your marketing strategy.