How do you know if a story is great?
You can’t stop telling it.
Great stories are engaging, relatable, and genuine. They’re relevant and meaningful. They resonate beyond their context.
Building products is a part of the storytelling process. Listening to your users, clients, customers means hearing their stories — stories of what they need, even if they can’t put words to it. When you know your people well enough, you can create a story with them, filling their needs before their needs are even crystallized.
“You cannot manage a quality service organisation unless you understand the nature of what you are providing, fully realise what your customers want from you and how they perceive you from the start.” – W.Martin: Managing Customer Service
You’re in charge of how your customers perceive you. That’s why telling a great story is so important.
Know the need you’re fulfilling and you can unleash the story behind it.