Nov 20, 2015

conversation starter

A decade ago, my old social media buddy, the anthropologist Jyri Engestrom, gave me a great insight about the power of “Social Objects”.

People don’t socialize in a vacuum, they socialize around objects. And if it’s yourbusiness or product they’re talking about,*ding! ding! ding!* You win!

We all know the best advertising is word of mouth. And what is the best word of mouth? Conversation starters.

“Dude, where did you get your phone/jacket/car/power saw etc., etc.”

i.e. People use products to contextualize themselves. And if they’re using your product to do it, you win.

It isn’t rocket science.

KEEP GOING

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