Jason is the co-founder and CEO of gapingvoid. A serial entrepreneur, his early career was spent in the wine business. At age of 24, he created La Crema Winery from the assets of a bankrupt Sonoma County wine producer, eventually farming nearly 200 acres of vineyard and running three different facilities in Northern California.
Later, Jason went on to create Stormhoek, a South African winery, that became an early case study on how to utilize social media to create a global brand. Jason and Hugh teamed up to do all kinds of cool marketing with Stormhoek, such as a viral campaign that cleared out the shelves of a 2000 store UK wine retailer in a weekend. Stormhoek won an AdAge 50, among other awards.
Gapingvoid has always been about seeing the world through a unique lens that connects seemingly unrelated ideas to provide insight… and to make life and business a little more human.
The core concept informing Jason’s work is the belief that business and products connect with people in complex, emotional ways. Technology has changed how we work, and there is an ongoing realignment of where work and life intersect.
Jason employs a truly crossfunctional team of creatives, consultants, writers, marketers, psychologists, you name it. He believes in the power of letting people do their best work, so they can achieve great outcomes that they really believe in.
When you let people be themselves, it unleashes the full human potential you need to drive a business forward. That idea is at the core of internal culture at gapingvoid, and informs the work we do for our clients.