Ideas Worth
Sitting With
Page 7 of 373
Scripts Not Required
Shortly after the Second World War ended, the United States set up a strict non-fraternization policy. American G.I.’s in occupied Germany were not to make …
The Market for Something to Believe In
Back in 1999, the Danish advertising bigwig, Jesper Kunde wrote a book called “Corporate Religion.” His argument was simple. Companies with a genuine personality, a …
Omoiyari
There’s a Japanese word with no English equivalent: Omoiyari. It means something like a deep, reflexive consideration for others that permeates at all levels of …
Context is King
Remember when your CEO walked into the office on Pirate Day dressed like Long John Silver, bellowed “Avast, ye scurvies,” and everyone had a good …
Sanctuary
During the 1983 Lebanese Civil War, Lieutenant Robert Goodman of the U.S. Navy was acting as Bombardier-Navigator on an A-6E Intruder when his plane was …
The Case for Heresy
You may have already heard about how “Slop” was chosen as the 2025 “Word Of The Year” by the Merriam-Webster Dictionary. That’s hardly surprising. It …
Dancing with Your Default Mode
The advertising titan, David Ogilvy always said the best way to come up with a new idea for a client is to first go out …
Fox or Hedgehog?
We’ve all seen the movie before. An organization that seems to have everything going for it suddenly goes pear-shaped. It implodes and all falls apart. …
$12 Billion Later
What would you do if the company you led lost $12 billion in a single quarter? You’d probably make some adjustments. The financial world was …
Elegance Compounds
So you want to be a millionaire. Easy. Just put $X dollars a day into a low-cost index fund. Repeat every day for a few …
What 20,000 Snails & One Trader Joe’s Bag Share
In Ancient Rome, it took roughly 20,000 to 100,000 crushed sea snails to create a single purple toga. The color served no practical purpose. That …
Are you Bowing to An Empty Throne?
Don’t turn your back on the monarch. Ever. If you need to leave the room, shuffle away backward. Don’t sit in the monarch’s presence. Don’t …
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