Ideas Worth
Sitting With
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wrap your customers in a warm embrace
We know that selling is about more than a great product, it’s about filling a greater need. We know that marketing is about more than …
at least you’ll get a story from it
There’s something weirdly satisfying about stories of failing. Of course, it would feel better if all of our stories ended with a big “!”. But …
I love it and it’s terrifying
There’s a pit in your stomach and you’re lying on your side and it’s hard to breathe and you realize there’s no turning back. You’re …
finding depth
The way you do anything is the way you do everything. When trying to become your best person, it’s a holistic process; the people around …
talk to me when you sell to me
Good selling is about insight. In order to know what your customer is willing to buy, you have to know your customer. You have to …
don’t fear the hyena
One truth about fear: To get over fear, you have to confront it. Two truths about failure: 1. It is highly unlikely that it will never …
every need has a story
How do you know if a story is great? You can’t stop telling it. Great stories are engaging, relatable, and genuine. They’re relevant and meaningful. …
the 53% secret
We’re living in strange times. As virtual reality becomes a part of our normal lives and robots start replacing bank tellers, the lives we’ve created …
the fear/want question
There’s a really easy way to tell the difference between what you want to do and what you would like to do: Fear. When you …
something’s gotta give
Goals and mission are codependent. We have a mission, something that drives us forward, and we have goals, something we want to achieve. The mission …
the energy of doubt
What’s the difference between a decision and a choice? In order to choose, we have to have options. We choose where to eat brunch and …
the catchy beat of success
Once people start seeing successful behavior, they start copying it. That’s why they say imitation is the most sincere form of flattery. Because you’re doing …
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