
By Rory Sutherland. Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. The following is an excerpt from his new book, “ALCHEMY” .]
Rory somehow mixes up marketing, behavioral economics & British wit, you really need to buy his book, if you are interested in fresh thinking it is the best investment you’ll make this side of Christmas.
Friends of Gapingvoid,
Anyone who reads this daily expression of love, already knows that you are all part of the Gapingvoid family; folks connected by a shared belief in human potential and the possibility to make the world and business better, and the understanding that culture is the key to making it all work. You probably also know that we’ve been on social media since the beginning, and someone once said the best thing about social media is the people you meet. That has certainly been the case for us- we’ve connected with an amazing bunch of people. With that in mind, we decided it would be fun to share some of the best ideas from the sharpest minds of people we know personally, a simple but fun way of enriching this email. We hope you like what you read.
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Good read! Love how Hugh’s art acts like alchemy for the content here 🙂