A US defense contractor (Mav 6) had their main project, the Blue Devil 2 airship cancelled by the Air Force, so they wanted to make a statement about that. They wanted to make a statement about how the nature of warfare is changing A LOT FASTER than the defense industry is. The Blue Devil 2 was designed to help fill the gap, but then it was cancelled by the usual suspects. Quite a sad story, really, especially for patriotic American taxpayers. So I think the job deserved something that went for the jugular.
I am totally thrilled by this commission, frankly. Few things get you closer to the bleeding-edge future than military technology. Thanks to Mav 6 for allowing us the opportunity. Rock on.