This has been doing the rounds for the last decade or so: the idea that marketing is not just some appendage to be bolted on externally, but something more central and baked-in.
But of course, you can take that idea too far.
You can make it a silly idea.
No idea is so good that it can’t be made silly, with just a little application. Heh.
I think if you replace “marketing” with “New York” the comic still works.