This has been doing the rounds for the last decade or so: the idea that marketing is not just some appendage to be bolted on externally, but something more central and baked-in.
But of course, you can take that idea too far.
You can make it a silly idea.
No idea is so good that it can’t be made silly, with just a little application. Heh.
[…] Everything is Marketing -This one isn’t much of a post, really, but it’s an interesting idea to reflect on. When you get right down to it, everything about your writing is, in some way, marketing. Don’t you construct your first page to draw in the reader? Don’t you make sure every scene (in fiction) has some kind of conflict to keep your reader moving forward? Success in almost anything you do involves understanding your audience and making them happy. […]
[…] something more central and baked-in. But of course, you can take that idea too far… ” Hugh MacLeod Posted as a headline on July 26, 2011Tags: hugh macleod, ideas, marketing, marketing […]
[A nice piece of ‘signalling’ we did for Rackspace etc.] Nice to see Harvard Business Review confirming what gapingvoid has been telling clients for years: …
Like I said in my first book, “Ignore Everybody”, everybody was has their own private Mount Everest they were put on this earth to climb. …
I think if you replace “marketing” with “New York” the comic still works.