The headline is one of Andy’s two most famous Word-Of-Mouth mantras. As he says,
Advertising is the cost of being boring.
If people won’t talk about you for free, you have to pay them to do it.
There is a direct relationship between being buzzworthy — earning word of mouth — and how much you’ll have to pay to promote yourself through paid marketing.
Give people a reason to talk about you for free, or you’ll have to buy advertising to get the message out.
It’s easier, more fun, more rewarding, and more profitable to focus on being remarkable and earning the type of fans and followers who will promote you, for free, forever.
These big ideas should be taped to your computer monitor, stuck in your wallet, and hung in your conference room.
Thanks to Andy for a great commission- looking forward to being in New York again!