Thus spake Seth Godin. Again, the guy's got a knack for brevity. Wonderful.
Fred Wilson loves Apple too, even if he uses Windows far more often.
I love Apple. You love Apple. Everybody loves Apple. I wish corporations would come up with more things to love besides Apple and the new VW Beetle. Gets irritating loving the same things as everybody else all the time.
In case you haven't spotted it yet, a reminder:
On the top of the sidebar, in the "Basic" section you'll see a link for my "personal faves", which has a dozen or so of my sentimental favorite cartoons.
There I've also written a few paras on the personal story behind each cartoon. I've been told it's an OK read...
One of my favorite early ones. Laminated. February 1998, NYNY.
Funny. It was drawn on the back of this business card a certain girl gave me. She and I never saw each other again after that evening, in spite of what transpired in the back of the taxi.
David Mackenzie (one of my best friends and director of Young Adam) and his partner, Hazel had their first baby arrive this morning at 9.30am.
A daughter. 33 hours of labor. Ouch.
All 3 are fine and healthy. Hooray!
OK, I'm going off to have a weepie...
Technorati just passed the 2 million mark a few minutes ago. That is a good thing, for reasons I've stated before:
"... if this curve continues for another year or two the blogosphere will have the population of Dallas or Chicago, and perhaps the population of New York or LA a year or two after that. Not a bad demographic."
I wrote that 10 days ago, when it passed the 1.9 million mark. Right now Technorati is growing by 10,000 blogs a day. TEN THOUSAND.
I'm playing around with this idea I call "the death of traffic". Traffic was how we measured website success back in the bad ol' dotcom days.
"We got a million hits in November!"
Eh. Gapingvoid's gotten a million hits in 24 hours. It's no big deal. It's called a "spike"- people come, but then they leave just as quickly.
For the vast majority of us bloggers, what's far more important long-term is what I call "hum". To pass on your link from one person to another requires energy. The more often this happens, the more energy. The more energy, the louder the hum.
And that's what Technorati is good at measuring. "Hum".
Technorati allows you to see who is linking to your blog right now. It gives you as good a snapshot of who's digging your work at this moment in time- who's reading your site, and who's reading their sites. It gives you a real-time quality assessment of your audience.
"Quality" is more important than quantity. As a blogger, you don't need thousands of visitors to validate what you're doing. You just need one or two of the right kind of visitor.
What is the "right kind"? That depends on your own agenda. For me, an advertising hack, the right kind is the person who will offer me a job one day.
And of course, it also does the same for sites similar to your own. Makes it easier to evaluate how well you're faring compared to them, within a certain "space" etc.
Measure your blog by size alone, and you will fail. Measure it by "hum" and you are more likely to succeed. Technorati allows you to do this better than any other tool out there, as far as I know.
Hum, hum, wonderful hum...
Once, when Lincoln signed a document, as he usually did, "A. Lincoln," some asshat at his side said, "Shouldn't you add, "President of the United States?"
Lincoln replied, "I don't think I need to say, 'this is a horse.'"
Churchill, early in the war, sent a memo to his top commanders asking them to deliver to him that same afternoon, on one side of standard sheet of paper, their plans for prosecuting the war in Europe.
The Gettysburg Address is Ten Sentences.
I have this same problem trying to explain blogging to people. Simplicity scares people. We're too used to being told what to do, think and feel by what my father calls "The Clever Little Pricks".
Another early laminated one. Drawn at PJ Carney's, an Irish pub on 7th & 57th, NYNY. February '98.
1. The best way to support this site is to buy a box of blogcards.
2. I want to spend more time in New York. Looking for advertising work.
3. You can syndicate the site via RSS.
4. Yes, the originals are for sale.
As Bill Hobbs and I mentioned before, Blogads just signed their first big corporate account- Time Warner's Roadrunner high-speed internet service. I think the story is huge- I am genuinely surprised more people aren't talking about it.
As business models, the advantage Blogads has over say, Gawker Media or Weblogs Inc is lower overheads. It doesn't have to pay cash for original content (Gawker) or enter into deeply involved equity-sharing partnerships (WeblogsInc).
Basically, what Blogads does is so much simpler, easier and cheaper for all parties concerned.
I also think Blogads delivers the advertiser's message at a much deeper, diverse, non-mainstream level than any big website. This increases the effectiveness. Once Blogads' clients witness this effectiveness work on their own products, word will spread through the corporate world like wildfire.
Which is why I think Blogads is the most under-reported media story I've ever come across. Then again I'm not surprised- media journalists are paid to come up with stories that are "big & sexy". Gawker was big & sexy for a while, so the hacks typed away like dervishes. Blogads beginnings were more low-key. A harder story to pitch to an editor.
My prediction: Henry Copeland will be the first blog millionaire. You heard it here first.
Don't forget to check out my old site. It's still there- over 400 drawings. The link is on the side bar, marked "old site" in the "Basic" section.
It was built before I discovered blogs.
(Another early one: front & back of the same drawing. Laminated. New York, 14 January, '98)
This was drawn in a very crowded bar, very late at night. I think it shows.
(Drawing on Corner Bistro matchbook cover- eventually torn off and laminated on blank business card. New York, August '98)
The price of information has not only gone into free fall in the last few years, it is still in free fall now, it will continue to fall long before it hits bottom, and when it does whole categories of currently lucrative businesses will be either transfigured unrecognizably or completely wiped out, and there is nothing anyone can do about it.Yes, I agree wholeheartedly. Certainly that's true with large advertising agencies. It's not that their stock prices will plummet overnight. It's more of a "death by a thousand cuts" process. A layoff here, a layoff there. Senior people getting shafted, juniors working longer hours etc. Clients demanding lower fees. Working weekends becoming more the norm.
Heh. Thanks, Amy.
1. You're sitting at the the bar, getting buzzed on caffeine.
2. You doodle something on the back of a busines card.
3. When you get home later you upload the image onto your website. Takes all of 2 minutes. Costs practically nothing.
4. Within hours hundreds, sometimes thousands of people all over the world are seeing it. USA, France, UK, Japan, Estonia, Brazil, Portugal etc etc
5. Well, I think it's amazing, anyway.
UPDATE: And SPAIN. Never forget SPAIN, or risk suffering the fury of a certain woman's scorn.
Jeff Jarvis is giving a talk at Bloggercon (the big annual blogging conference at Harvard) on "making blogs a business". If this is an area that piques your interest at all, please, please, you must click on this link.
Steve Hall from Adrants makes an excellent point in the comments:
It's not all about using a blog to make money though. A blog can also be a representation of a company's intellectual capital through "expert opinion" posts. So many corporate sites are flat and without any redeeming information value. Blogs can fill a gap here.
Henry Copeland from Blogads.com does likewise:
"Potential business"... why the future tense? Blogs need PR? What better PR than having 200 going on 200,000 of America's smartest writers mentioning blog advertising to their friends, neighbors and co-workers?My two cents: the blogosphere is ablaze with gossip about Nick Denton and Jason Calacanis. Frankly, I think Henry's Blogads is a much bigger story.
A rising tide of advertisers is placing ads on a network of the best and brightest -- bloggers like Tim Blair, Markos Moulitsas, Atrios, Josh Marshall, Glenn Reynolds, Daniel Drezner, Kevin Drum, Daniel Drezner and hundreds of others -- through blogads.com.
Who wouldn't want to see these infopreneurs succeed and call their own shots? And who wouldn't want to shake the opinion epicenter?
Blogs have already run more ads this year for different political campaigns and causes than the Washington Post or CNN or Advance.net. Blogads are THE STANDARD for online political advertising.
Folks on the street may not realize it yet -- particularly if they don't read the WSJ or MediaPost or NYSun or Minneapolis Star Tribune or Raleigh Observer -- but blog business is Here and Now.
The Wal-Mart Effect
So you’re watching a dumb TV show. Suddenly a commercial pops up for Colgate toothpaste. You’ve been using Crest for years, there’s no way you’re switching to Colgate, so why is Colgate wasting your time?
Well, what you have to remember is that Colgate isn’t just using that commercial to sell to you. Colgate is also using that commercial to sell to Wal-Mart.
With certain low-value brands, unless you’re selling at Wal-Mart, you’re not really in business. You’re certainly not a player. So when the Wal-Mart guy asks the Colgate guy, “why should we put your toothpaste on our shelves”, the Colgate guy comes back with “well, we just launched a $40 million advertising campaign”. The Wal-Mart guy is impressed (especially as the competition is only spending $35 million this year), and agrees to display 250 million tubes of Colgate.
The bread and butter of advertising is not Apple Computers or Mercedes Benz. Most of the profit made in the big agencies is for low-value items like Colgate Toothpaste or Coast Deodorant Soap. And most of these brands have, repeat have to have Wal-Mart on board in order to stay market leaders, because the "Big W" accounts for between 10 and 40 per cent of their business. You want to lose your job as a senior brand manager for Unilever? Then walk in to your boss’ office and tell him Wal-Mart is no longer going to be carrying your brand. BOOM! You’ll be cleaning out your desk in 5 minutes.
So the next time you're presenting a storyboard to the Colgate client, just remember he's not thinking about you. He's thinking about that big meeting with Wal-Mart in 2 months when he has to show them the new commercial. The meeting his job utterly depends on. We agency folk are just bit players in comparison.
Anybody who wants to work in a big agency should read every single word written about Wal-Mart he can get his hands on. Otherwise he’s a fool.
Just talked to Dave Mackenzie...
Young Adam has received an NC-17 rating for its US release (April 16th). As Dave told me, "basically, the Yanks consider it porn."
Yeah, well, after seeing what Tilda Swinton is capable of as an actress, I'm not really surpised.
Heh. Obi Wan Kenobi in a porn flick.
(pic of Dave directing the Young Adam shoot)
(Early bizcard drawing. Laminated. New York, August '98)
The Sex & Cash Theory: From"How To Be Creative":
The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the assignment covers both bases, but not often.
A good example is Phil, a NY photographer friend of mine. He does really wild stuff for the indie magazines- it pays nothing, but it allows him to build his portfolio. Then he'll go off and shoot some catalogues for a while. Nothing too exciting, but it pays the bills.
Another example is somebody like Martin Amis. He writes "serious" novels, but he has to supplement his income by writing the occasional newspaper article for the London papers (novel royalties are bloody pathetic- even bestsellers like Amis aren't immune).
Or actors. One year Travolta will be in an ultra-hip flick like Pulp Fiction ("Sex"), the next he'll be in some dumb spy thriller ("Cash").
It's balancing the need to make a good living while still maintaining one's credibility. My M.O. is gapingvoid ("Sex"), coupled with writing advertising ("Cash").
I'm thinking about the young writer who has to wait tables to pay the bills, in spite of her writing appearing in all the cool literary magazines.... who dreams of one day of not having her life divided so harshly.
Well, over time the "harshly" bit might go away, but not the "divided". As soon as you accept this, for some reason your career starts moving ahead faster. I don't know why this happens. It's the people who refuse to cleave their lives this way- who just want to start Day One by quitting their current crappy job and moving straight on over to best-selling author. Well, they never make it.
Anyway, it's called "The Sex & Cash Theory". Keep it under your pillow.
OK, what's the deal with Gawker? They allowed the world's most annoying banner ad ever to be posted on the top. You know, the Microsoft-box-lookalike one that shakes to the point of making the viewer epilectic, with the ultra-sincere "Cograts, you have won our hourly prize" headline. Uuugh. Just the very sight of it makes me cross.
I hope they're being paid well for the privelege of allowing their Gawker brand to be schlocked like that.
But on a positive note, Gawker thinks the person who wrote that awful, dreadful, disgusting, sanctimonious, self-pitying, lame-ass rant for Salon about how it sucks to be a "serious" mid-level writer is... Amy Bloom.
Got a nice letter from Nia, one of my frequent posters:
This is probably going to sound terribly naïve to you, but a beginning's a beginning. You've inspired me to get more people to see stuff I make, with all you've said about how selling is not about selling an object but about selling information. I'm selling getting-to-know-me. I have a stall in a crafts market at University this week. And I have a very active role in a literary forum/board/chatroom in Spanish; my nick translates as "XXXXXXX" and I'm known for being a helpful person with an ability to make things seem simple. Nice, useful people can become very popular. So. This weekend I've posted a message telling people that they have the chance (what? the chance? the privilege, baby!) to meet "XXXXXXX". The trick of course is that they have to come to the crafts market to do so. I didn't say "oh please go to the crafts market". I said "come and see me, we'll have a chat". Nia.
Well, she's proving one of my pet theories: "Blogospherics" works away from the computer, as well.
Hugh MacLeod, talented artist of gapingvoid fame, suggests “trickle 360” as part of the "Jazzroots" idea. People have been talking a lot about “trickling down” or “trickling up”. Jazzroots trickle, all right, but unlike coordinated efforts, gravity is neither present nor reversed. Ideas spread, trickling any which direction they can. Thanks, Hugh, great analogy.
JLuster coined this phrase, "Jazzroots". A more improv, more fluid concept of "grassroots". So we were talking about it some.
I was thinking: economic theory really isn't about "Trickle Up" or "Trickle Down". Really, money behaves a lot like internet links i.e. "Trickle 360".... Hmmmmm.
Going away to think more about this one...
Yep. This is huge. Roadrunner is owned by Time Warner, who also own the Looney Toons character.
I happen to know for a fact (my spies are everywhere) that Blogads.com is having a REALLY good year. Well done, Henry.
Though I agree with Fed Wilson that Google Adwords and Adsense are changing advertising beyond all recognition, there's a certain humanity about Blogads that Google just don't seem to have.
Anyway, all you corporate marketing types out there, buy Blogads now. In a year's time they won't be nearly as cheap.
Kottke.org just turned six years old. That's around four billion in blog years.
Please remember to click on the Young Adam link on the sidebar at least fourteen times a day. Thanking you in advance etc.
"If there is a bedrock principle of the First Amendment,
it is that the government may not prohibit the expression of an idea
simply because society finds the idea itself offensive or
-- Justice William J. Brennan
(1906-1997) U. S. Supreme Court Justice
Source: Texas vs. Johnson, 1989
There was a time, just a decade ago, when my life as a writer brimmed with hope and promise; when the world of work and words seemed open to endless possibility; when the music my editors and I made together -- the appreciation and, yes, the love they felt for me, the appreciation and love I felt for them -- made my heart sing in my chest and my words sing on the page.
There was a time when my life as a writer overrode my innate cynicism and doubt, moved me to tell my young daughter, cornball as it seemed even then, that dreams do come true, if you really want them to. Because what is a book made of, if not the spun sugar of a writer's wildest dreams?
"Does it ever get better?" I asked Patty, my most successful writer friend, recounting my midlist author's tale of woe.
"Not substantially," she answered. "My books sell well now, but I never stop wondering what'll happen to me when they don't."
Yeah. It sucks. Guess what? I have no sympathy whatsoever. The amount of books she sells in a year is comparable to how many people read a semi-decent blog in a good week.
"Oooh! But I'm so clever! I deserve better!" That was the subtext I got out of it.
The whole article sucked. She was trying to expose the horror of the publishing business- all she managed to do was expose the horror of being a mediocre talent with highly-developed sense of entitlement.
As an artist, you are responisble for your own experience. I despise artists who never accept this. And why the hell do they all seem to write for Salon?
Cynthia Rockwell also posts some stuff. Smart, witty blog.
Another early laminated one. January '98.
I've been enjoying posting some of my obscure, early "laminated" pieces. I'm sort of feeling nostalgic for those days, when the whole thing was new. Before they got "discovered", as it were. When I was just this crazy-ass New York nobody sitting at the end of the bar, doodling away, mumbling incoherently.
(A very early business card drawing from December '97. Laminated)
I've had SO MANY people call me this one: "Dude, wasn't it was Moses who parted it, not God, right? In the movie he did..."
"And Moses stretched out his hand over the sea; and the LORD caused the sea to go back by a strong east wind all that night, and made the sea dry land, and the waters were divided. " -King James Bible
The Guardian just put me on their Onlineblog "links we like" section. Hooray!
Thanks, Neil =)
I just love watching guys in suits consign themselves to the dustbin of history. From Jeff Jarvis:
Ad Age reports (it's not online yet) that advertisers say the indecent indecency legislation and the FCC's increased puritanism will hurt the entire broadcast industry:
...media buyers are concerned it could hurt broadcasters' ability to compete with cable and satellite media and make it more difficult to reach a mass audience.
"It has the potential of raising the average age of the network TV audience," said Allen Banks, exec VP-North American media director for Publicis Groupe's Saatchi & Saatchi.
That is death to the broadcast business. You want to talk about how you want more voices in media? Well, this will only lead to deeper business problems and thus more consolidation.
The further away from home my blog is read, the happier I am. The less like me the reader is, the happier I am ( less like me, as in white, midde class, American, male etc etc.).
Like Beth (who is gay) once told me, "I really like the fact that over 50% of my readers aren't lesbians."
I was missing New York today. Then I saw a picture of St Vincent's hospital on Amy Langfield's blog. It was around the corner from where I used to live. Seeing it made me so homesick I almost wanted to cry.
Good article by Rick Bruner in The NY Daily News about the more interesting New York women bloggers on the scene.
They're all good. Worth checking out is Maccers, whose site seems to have gotten really popular lately. She writes a kind of first-person 'Sex & The City' type blog. Glam hungover downtown lawyer chick who ought to know better, and probably does (see above cartoon), but to paraphrase Toby Young, "throwing your life away can be a lot of fun."
Left off the list (a mistake, in my opinion) is Here I Type. She's amazingly talented and funny, though I don't know if she actually believes it herself.
UPDATE: Laren in the comments kvetches that she wasn't included.
Jane over at The Guardian is looking for a new digicam in the sub-£200 ($350) range. I said I knew jack-all about cameras, but I would ask around.
(Insert corny "power of blogs" statement here etc.)
What an incestuous bunch we bloggers are.
Ublog becomes the exclusive agent of Six Apart in Europe, Middle-East and Africa and has started distributing its leading weblogs publishing products, Typepad and Movable Type.
Congrats, Loic =)
The most important thing blogging companies can do to change the world and build democracy is to translate their tools into (this is my order of preference) Arabic, Chinese, Persian, Russian, other Asian languages, other Eastern European languages -- for these are the parts of the world where the people need a voice to be heard.
When I saw Loic Le Meur at ETech, I pushed him on this idea -- because his company was already international -- and he got excited about it. Now Loic is the agent for SixApart in Europe, the Middle East and Africa (see the post directly below) and so I throw out to challenge to his new partners -- since they are making their company international -- and to their investor -- who understands the power citizens media bring to emerging democracies -- and to to other blogging companies.
Taking on board what I've learned from blogging Young Adam, this is how I'd design a commercial blog for a big-budget movie.
1. I would keep the blog entries as short and sweet as possible. Movie goers have short attention spans.
2. I would post links to do with all the people invloved. If John Travolta was the star I would blog all the interesting stuff on him I could find. His love of flying airplanes or whatever. The blog would become as much an A-Grade source for Travolta information as it would for the film.
I would do likewise for all the other actors, and the director, and even the producer. The point of publicity is to make the recipient feel like he/she is getting real, juicy, insider info. A feeling not unlike the college student gets when the bouncer finally lets him in to the club.
"Make them feel like they're getting behind the velvet rope" etc.
3. I would keep on hammering away on why I think it's a good movie. I would never let them forget I think it's a good movie. Ever.
4. If the movie was getting any "buzz", I'd report on that too.
5. I would make sure the blog had an authentic voice. Of course, if it's a great movie my job is easier. If the movie is a total dud, I would dig deeper in order to find whatever merit I could.
The way to do that, obviously, is not to compare it with Citizen Kane. Better to realize that even a mediocre movie has a good story behind it- the combined results of millions of dollars and roomfulls of smart, driven people. Try to find the brightest people on the project and try to bring their energy in to the equation. Even if it's the worst movie ever, there might be some amazingly wonderful person working in the costume department or whatever. Try to tap into that side of things.
6. Talk about the actual business. Perhaps explain to people the compelxities of a distribution deal or whatever. Try to make them see where the movie fits within a billion dollar industry. Cultivate intrigue. Again, people want to be 'insiders', it's hard-wired into our systems to want to belong to the Alpha Group. Get them beind the velvet rope, any way you can.
7. Start early. To build awareness of the movie properly needs at least least a year, preferably two. It's not about telling millions of people at once. You talk to a few thousand at a time. Let the word spread gradually. Give it time to seep into the Zeitgeist, like absinthe on a sugar cube.
8. Buy media. Word-of-mouth is good, but not always reliable. Buy the means to drive the necessary eyeballs to your site, and charge it to your client at an honest profit to yourself.
9. Allow comments. Let your readers contribute, the more the better- it builds interactivity, word-of-mouth, and most importantly, credibiltiy. That being said, have no qualms about deleteing rude ones and banning ISP addresses. "Trolls" are never helpful. Be prepared to police your blog vigilantly.
10. All this is in vain without some kernel of intellectual honesty informing your every action.
That is where I think the ultimate evolution of this concept will take us. Let's say Ford creates a blog for F-150 enthusiasts. Ford gets to take advantage of a DM setup with the added advantage of actually creating relationships with customers and potential customers--it's a cheap, effective way of creating buzz among a highly targeted audience for your new projects AND a simple way to gather highly targeted market research.
Plus, automotive accessory manufacturers, hunting/fishing/outdoors manufacturers and retailers, and probably a hundred other tpyes of companies can place an ad in an environment where easily 80 percent of its readership is in their target market as well (Isn't that pretty much what happened with Hugh and AdRants?).
In this light, credibility and readability are going to be paramount concerns when companies set out to create a blog for self-promotion, as opposed to the "I wanna be like Jennifer Anniston" complexes driving the ad placement for TV.
Ah. Nice to see somebody who gets the whole "blogvertising" schtick.
I had a phone conversation with a big-ad-agency friend in Chicago the other day.
"Sorry to be harsh," he said. "I don't care what kind of media it is- newspaper, magazine, website, whatever- but all that matters to a big advertising client is how many people read your thing and what kind of people they are."
I actually do agree with that; it's exactly what they care about. Am I mistaken to think such a narrow view might be wrong?
I have no trouble with the concept of free content. And Larry Lessig doesn't, either.
Basically, he used me as an example as a 'creator' (i.e. cartoonist) who uses his cartoons not as a way of making money directly, but uses them indirectly to interact with people, in the knowledge that such interaction will most likely lead to other opportunities down the road.
Yep. That's pretty much it in a nutshell.
'Free content' works, simply because it allows one access to people and social networks who wouldn't be interested if one had "pay me first" tattoooed on their forehead.
And perhaps that access is more valuable long-term than any crappy little publishing advance.
I know there's a lot of art on the net. But it surprises me how few artists are blogging. And it it really surprises me how really few cartoonists are blogging.
Even assuming that the leadership of Al-Qaeda is so thoroughly evil that they wish to inflict maximum damage whether or not it has any effect whatsoever, their suppliers, of capital and labour, surely are at least somewhat responsive to effectiveness. Al Qaeda now has a wonderful new sales pitch for its financers: Give us money. We can alter the outcome of elections. It has an even better recruiting tool: your work may be dangerous, but look how much effect a few people can have!.
The Economist liked her blog so much they offered her a job. Not bad, eh?
(Y'all are going to see it when it opens, right? Huh? Huh? Are ya? Are ya?)
Ewan McGregor, Tilda Swinton, Emily Mortimer etc.
Directed by David Mackenzie
'Young Adam' opens in the US April 16th
(NB: No, I'm not being paid to plug this movie. The director, Dave Makenzie is a really good friend of mine and I'm trying to spread the word etc.)
Since I seem to be in serious pimping mode these days:
If you know somebody, please blog/e-mail the drawing/ad etc.
Pretty cool, huh?
If anybody has any notes on the talk, please let me know.
Some of it will be quite old news to the hardcore blogvertising geeks (or anybody who reads gapingvoid, heh), but it's a good read nonetheless.
Dynamite, indeed. The burgeoning blog world--1.6 million keyboard tappers at last count--is making big inroads into corporate culture. From tech companies like Microsoft (which says it "respects and supports" blogs like Scoble's) and IBM to decidedly nontech outfits like Dr. Pepper, companies are starting to use blogging both as a medium to market products and monitor brands and as an internal knowledge-management tool. To meet corporate demand, both UserLand and Six Apart, makers of popular blog software programs, are coming out with enterprise-level products later this year.
The issue isn't about whether micromedia will ever become macromedia. The issue is about how/when macro will become micro. I say 'faster than most people in the biz would prefer'. Sure, there will still be old-school sponsored TV shows and whatnot for a long time to come. Henry Ford didn't make the horses extinct.
The big money in advertising is not in 'creative' or 'media'. It's now in something much bigger than either i.e. "fragmentation management".
I actually like those roadside church signs. Cheap, effective, no-frills communication etc.
One of my cartoons has started a theological discussion over at Darren's site. Wow.
Elle was one of the first people to pubish my cartoons regularly. And she's still at it. Her day job is college prof. She seems to publish my "stupid people" themed cartoons the most. In fact most of her posts seem to remind me of the stupidity of mankind. Wonder why...
Re. the way Google is changing the ad biz: "I don't yet see the other media businesses reacting sufficiently and adjusting their own strategies accordingly. Being in the magazine business myself, that kind of makes me nervous."
Everybody in advertising should be worried. It's not so much what Google does that is so interesting. It's that it has given the client the paradigm of accountability. We were so good at not offering it in the past.
Clay Shirky, who I am a great fan of, writes about The Power Curve: "Diversity plus freedom of choice creates inequality."
Basically it means that in any community sphere, a disproportionately small amount of members get a disporortionately large slice of the pie.
A good example would be: in Hollywood 20% of the actors make 80% of the money (or whatever). I've heard a 20/80 ratio is quite normal in most economic spheres.
Another example would be "The Blogosphere", though with that it often seems more like 2% of the bloggers get 98% of the traffic. Heh- and studying all this would be what I call "Blogospherics (TM)" (Yeah, I coined the term, as far as I know).
You know the scenario. An uber-popular blogger like Instapundit writes something. We go "Oh, Cool" and immediately write in our blogs "Instatpundit said X. Instapundit rocks!" etc.
Next thing you know, there are 10,000 people out there telling everyone how great Instapundit is.
And this process is repeated all the way down the food chain to ever-lesser degrees. The higher up on the food chain, the more people are out there singing your praises.
Welcome to the Power Curve, O Willing Participant.
Now there's no rule saying you have to combat this, nor should you necessarilly want to. There's nothing wrong with posting the same links as everyone else ("Yes! We're all individuals!!"). However for me, after a year of watching the same blogs go by, it's starting to get old. I want to bring it all closer to home. I want to talk about the people I actually know (and vice versa) are doing, not just rant on about some A-Lister pundit in Virginia.
Goodbye, Blogosphere. Hello, Gapingsphere.
"Thomas Friedman on America's innovation."
'America is the greatest engine of innovation that has ever existed, and it can't be duplicated anytime soon, because it is the product of a multitude of factors: extreme freedom of thought, an emphasis on independent thinking, a steady immigration of new minds, a risk-taking culture with no stigma attached to trying and failing, a noncorrupt bureaucracy, and financial markets and a venture capital system that are unrivaled at taking new ideas and turning them into global products...'
(Not safe for work. Not really. Caution recommended etc.)
Ewan McGregor, Tilda Swinton, Emily Mortimer etc.
Directed by David Mackenzie
'Young Adam' opens in the US April 16th
(NB: No, I'm not being paid to plug this movie. The director, Dave Makenzie is a really good friend of mine and I'm helping him out)
Technorati just passed 1.9 million blogs on its register. As I've said before, if this curve continues for another year or two the blogosphere will have the population of Dallas or Chicago, and perhaps the population of New York or LA a year or two after that. Not a bad demographic.
You know, entrepreneurs- people who can actually sell real stuff for real money to real people with real needs. Because nothing is real till economics enter the equation.
Another laminated one from 1998.
"To Howard, he said, it's a simple First Amendment story -- 'not an issue of him going too far but of the government going too far.' Amen."
In case you don't know the full story, Stern, a very popular US radio talkshow host, was fired from his job for being too controversial. Later it emerged that his bosses, Clear Channel (big media conglomerate) fired him because of political pressure from Washington. But Howard's fighting back, and doing a great job.
One of my favorite things about America, in all seriousness, is that an American wrote this:
"Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
"Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
"But in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember, what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we may take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth."
-Abe Lincoln's Gettysburg Address
Well, since I went public on how much I sell the original drawings for, the number of e-mails I get has risen noticably.
Make of that what you will...
Another early one. A friend's business card with a scrap of doodled notepaper stuck on the back. Laminated. Spring '98.
Methinks Nia is cross at me for what I said earlier. Sniff!
1000 cards for $1100.00. Eleven hundred bucks. But you do get your own built-in social network website to freebase as well. Ooh! Aah!
Is it just me, or does the whole social networking website thing seem as awash with lunatic wishful-thinkers as Dotcom did 5 years ago?
1. It's a ton of work.
2. Nobody reads your blog.
Of course, this was written by a journalist.
"No, we're the professionals! We're the important ones! Can't you understand that??!!"
UPDATE: A big mea culpa from me. He's a pro-blogging former journalist, not an anti-blogging practising one. And yes, I do think his two rules are basically correct. Still, there's more to leveraging communication to acheive one's ends than just the numbers game.
Like I told my techie friend the other day, you don't need a lot of people reading your site. You just need the guy who's going to eventually offer you a high-paying job.
In the advertising game, we call this strategy "highly targeted".
Another laminated one from 1998. A drawing of a Cossack on the back of a matchbook cover, stuck on a biz card.
"So the Sultan wrote the Cossacks a very long, rambling letter, demanding that they submit their sovereignty to the High Porte. To which the Cossacks replied:
"You may be a great Sultan and ruler of all the world, but can you kill a hedgehog with your naked ass?"
(True story, apparently. Thanks to Tangra for that one.)
This one of the very, very, very earliest bizcard drawings. December, 1997. Laminated.
This is another early one of mine. January 14th, 1998. Laminated. I laminated a lot of the very early ones, I'm not sure why.
Ewan McGregor, Tilda Swinton, Emily Mortimer etc.
'Young Adam' opens in the US April 16th
UPDATE: The final US release schedule hasn't been finalized yet (which cinemas, where, times etc), so I'm still waiting for that. It would be nice if I had a link that allowed my readers to find where it's playing and book tickets online etc.
The picture is of my friend Dan Hug, Tina (his girlfriend at the time) and me there on the right with the glasses.
The photo was taken in Chicago in late 1997, at the Rainbow Bar photo booth in Wicker Park. The drawing was done soon after in SoHo, NYNY. In early 1998 I laminated the two together, to make this single piece.
Dan and Tina were a sweet couple, but they didn't last. That may have been the best outcome possible, but somehow that still saddens me.
From Seth Godin: "Humans are really bad at extrapolating, which is why brands work and you should care a lot about making a significant first impression you can live with.
"Janet Jackson was a third-rate brand. Michael's sister, okay singer, hit record maker, decent dancer. Nothing exceptional, no 'Mona Lisa' only-one-in-the-world qualities to her. Until February. Now she's got that scarlet letter. She's been branded. Possibly forever."
I love Blogads. Here's an example of how I use them: I'm in the ad biz, and I advertise on Adrants. It gets a couple of thousand visitors a day... my CTR is 1-5%, so that means every day a couple of dozen ad folk learn all about me. If you think how much networking in the real world costs (cocktails and whatnot), it's terrific value.
The point of the Adrants campaign is not to shift product. It's about getting my name around a certain profession, slowly but surely. Averaging 30-odd people a day is over 10 thousand people a year. It adds up.
Even if the big advertisers- Ford, Coke etc- never use Blogads, who cares? I'll bet there's at least a million or so professionals who could use Blogads in a similar fashion to me- lawyers, marketing folk, accountants etc. An average Blogad is what, $30 a month? So that's potentially $30 million a month, Blogad's commission is 20%, ergo $6 million a month. Laugh all you want- Henry Copeland's on to something.
From Marketingwonk: Creative is dead. It's all about media now.
The trouble with ad agencies, creative departments especially, is that they're far more interested in advertising ("Ooh! Ah!") than their client's actual business. I've been ranting on about that for years.
This ought to scare a few of them. They should be scared.
1. Millions of Spanish rally en masse to protest the bombings.
2. Yep. Nothing like a good street demo to get Al Qaeda to fall in line.
"The best Scottish movie ever. An utter masterpiece of seething, beat-novel-film-noir sexuality." - Hugh Macleod
Ewan McGregor, Tilda Swinton, Emily Mortimer etc.
Directed by David Mackenzie.
THOUGHT: With RSS getting more and more popular (certainly with me and other bloggers who I admire), this kind of advertising format ("advocacy model") is going to get more popular. Banner ads are history. I wonder what Blogads are going to do about it.
Like Bret said, this movie better be pretty damn awesome to justify all the pimping I'm doing...
Disclaimer: No, I'm not being paid to plug the movie. Dave, the director is one of my best friends, so I'm helping him out as best I can in time for the US release (April 16th).
UPDATE: Speaking of Blogads, they got a mention in The Wall Street Journal today. Congrats, Henry Copeland!
Yes, she is considering Brooklyn. She rationalizes it pretty well but nobody is fooled for a second.
She says: "I need new friends. I sat around at a 'party' tonight attended by overeducated asshole hipsters in maryjanes and shag haircuts watching camp horror movies and making witty comments to the screen and trying to outdo each other and all I wanted to do was get the hell out of there and never go back. On the way out I said to my companion "that girl in the hot pink shirt and maryjanes was SO annoying." And he said "why?" and I shrugged, but said to myself, "Need new friends." And now I remember why I rarely go out."
I drew the image above while sitting in Terminal One at JFK International a couple of years ago.
That was a very happy time for me.
One of my fave recent projects was getting to design Joi Ito's business card (see image above).
I'm going to try to turn the design into a large, poster-size, limited edition print.
Methinks it will be cool.
Yep. I'm going to LA for work. Outta here by mid-April/early-May, touch wood. Permanent, non-permanent, I have no idea. But nobody ever does in LA, do they?
I decided to consolidate my backgrounds in advertising, film and TV into an embryonic 'entertainment advertising' career. Go figure.
Meanwhile, I continue to give much thought to the whole fine art print business.
Lots going on...
UPDATE: Moxie returns the favor and orders box of blogcards. Hooray!
Mr Lion in Moxie's comment section makes a good point on the merits of owning a more edgy blogcard: "You'll be able to instantly tell the people with a sense of humor from the twits, just by giving them a card."
I agree wholeheartedly. That's certainly how I use them.
My favorite blogger, without question, is Jeff Jarvis.
Instead of spending hours every day scouring the web for good content, I'd say it's much quicker just to visit the blog of somebody who's much better at it than you are. Jeff fulfils that main function for me (and countless others), which is why so many of my links go his way.
Recently he posted a great piece entitiled "Why I like Howard Stern". Blogging at its finest.
Man, think how good he'd be if he learned how to cartoon!
My friend Dave Mackenzie (the director) is currently expecting his first child in a few weeks. He's moved into a new house and has been buying prams and stuff. Meanwhile he's a "hot young Hollywood director" and having to juggle that whole career thing with the "I'm going to be a daddy" thing.
All this career/maturity stuff going on with all my friends. God, we're dull.
Young Adam opens in USA April 16th
I suppose the long-term goal is to get to the point where a thousand new people do precisely that every day. Even if only one or two percent of them became customers in the end, after a year or two that would still be a lot of people.
1. The best way to support this site is either (a) buy a box of blogcards and/or (b) join my free weekly cartoon syndicate newsletter. Post the new work on your own website, or e-mail your favorite ones to friends etc.
2. You can also syndicate the site via RSS.
They're calling it the Spanish Nine-Eleven.
Having already absorbed some European media, my concern is it's only seen by the European intellegensia as a sad day for Spain, not a sad day for Europe.
I was in Europe on 9-11. From people around me (not just the media) I heard my fair share of "you Yanks had it coming". I also heard my fair share of "they won't attack us because we don't like America much, either."
Wow. This is the biggest ad-related story I've seen for ages.
From Fred Wilson: "For the past 50 years, advertisers have been running ads against TV sets and pages in newspapers and magazines, not actually the people they want to reach. Why? Because they had no other way to buy advertising. That's changing. The revolution we are in the midst of is about marketing to people, because digital technology can allow marketers to reach people, not TV sets or pages."
I can certainly relate. When I'm buying media, I never ask "What's your traffic?" A more pertinent question is "Who can you guarantee to bring to my website and in what quantity, when can you bring them, and how much will it cost me?"
I want the audience suppliers to stand behind their work, not just the usual "take my money and hope for the best". This is already becoming a standard with online media. Now TV media buyers are demanding the same thing. I think it's exciting. I think it's huge. I think a lot of traditional ad agencies are toast.
I'm working on the big prints. They'll be pretty much the same designs as the current wee prints, only much larger. Poster-sized etc.
Once the prints are up I'm hoping to start doing the trade show circuit. Art Miami etc. Selling through galleries etc.
Yeah, a gallery repping me in every major metropolitan center in the English-speaking world would be good.
It's good to have a dream. Heh.
"Top ten things not to use as an alternative to toilet paper if you suddenly discover you haven't got any toilet paper.
"1. A staple gun..."
If you know somebody, please blog/e-mail the drawing/ad etc.
I do not sell the originals individually. I only part with them as part of a much larger commission.
Commissions start at $50,000 USD.
Feel free to contact me for more info: hugh at gapingvoid etc.
It's time gapingvoid had a product line. Fine art prints, t-shirts, books, fridge magnets etc.
I'm looking for partners in management, publishing and venture capital.
The plan is simple: create a fan base; create products said fan base would want to buy at a profit. Maximise size of fan base without diluting brand integrity.
I'm open to any credible idea at the moment. Already talking to some people, but I'm keeping my options open.
If you have any thoughts please write me at:
hugh at gapingvoid etc.
I watched Trainspotting the other day. Hmmmm... Young Adam is a better movie. Certainly, it's a more adult movie, and I'm feeling kinda adult these days. If I was 10 years younger I'd probably like Trainspotting better.
I've been thinking a lot about movies these days. My career is starting to demand it.
There are three major movie paradigms:
1. Movies as art. All very serious and unathletic. Utterly dull a lot of the time.
2. Movies as business. Feel-good popcorn-selling devices. Lots of fat people and bad haircuts standing in line in some Midwestern town.
3. Movies as vehicle of destruction. Young pretty thing arrives in Hollywood off the Greyhound bus. 5 years of couch auditions later found floating face-down in a swimming pool, arms punctured with needle marks.
For me, Number 3 is the richest vein (no pun intended).
Last Friday at 3.17pm my internet machine went on the fritz. Long story. Anyway, I'm back online now. Phew! Sorry for any confusion.
From Adrants: "An enterprising (or desperate) advertising art director has put himself up for bid on eBay. In his listing, 'Alex the Art Director' says he 'looks great in board meetings, concepts well with others and really knows how to take Direction.' "
Not bad, Kid, not bad at all.
"Right, but that was a very backward move on the part of Coca-Cola, which has obviously made a lot of problems for themselves over the years. But they hired CAA because they thought the essence of marketing was television commercials, and that’s not what it is. Actually, to go into another realm, the essence of success in a consumer product is distribution. If Toys R Us doesn’t sell your toys, you ain’t gonna sell toys. If Wal*Mart doesn’t sell your shampoo, you’re not gonna sell a lot of shampoo because the retail market has become so strong, is exerting an incredible amount of pressure on the advertising people, and money that used to go into advertising is now going into slotting allowances. It’s going into trade promotions, into other things, to force the product into the marketplace.
"There’s an easy reason for this. Why? Because, one, new products are coming off the roll as fast as they ever were. Two, there’s virtually no increase in shelf space. For every super Wal*Mart that opens, 25 other retailers go out of business."
Few things are as sweet as the sound of the the sanctimonious loser/nonentity we're-an-org-not-a-com titheads at Adbusters drowning in their own titheadedness.
"The silly idea AdBusters had to make its own brand of sneakers - out-cooling the big, heartless corporations - officially became farce yesterday. The anti-commercial group found to its chagrin that Asian shoe factory managers had been lying, and that the facilities were poor examples of proletarian equality."
I laughed and laughed and laughed and laughed...
Thanks, Bruner. You made my day ;-)
"Second, and more important, it represents a maturation of the blog business sphere. Engadget is part of Jason McCabe Calacanis' small but growing line of blogs in which the authors have a more serious financial stake than in Nick Denton's collection. Competing business models almost always lead to better products."
Every time Denton and Calacanis cross swords in public (hey, they could be best bosomy buds in private, I have no idea) the blogosphere matures as an industry. Hence the earlier 'Hooray'.
This is how I understand things: Denton pays his writers hard cash but keeps all brand equity. Calacanis offers a more 50/50-type equity deal, but no cash. Ergo Denton has to arrange matters where the blog is the star, the person writing it a disposable and replacable part of the production process. Fair enough. Corporations do the same.
If I were a talented young blogger wanting to break into this world, I'd go work for Denton for a year and use his branding genius to get my name around. Then I'd leave and move on to a Calacanis-type equity deal. Getting a year's worth of 'Denton Magic' right off the bat is worth far more long-term than anything he or Calacanis could offer cash-wise in the first twelve months. But any decent blogger will want his own equity eventually (right, Choire?)- and that's where folk like Calacanis could be useful.
Regardless, I wish them both well. Just fight more, Guys, and more often.
I'm planning to make LA my base camp from mid-April onwards.
So I'm looking at LA Blogads to buy.
Neither one is that cheap, but they're good ones. Both well tuned in with the LA media scene. Still obscenely reasonable, considering what ordinary media costs.
I first used blogads for generating sales and traffic. But later I found they had an even better use- as a way of indirectly making contacts.
Making contacts is a tough business anywhere, but LA it's especially hard- all that driving etc.
I'll let you know how I get on...
Seriously, the percentage of people who leave comments on gapingvoid is comparable to the percentage of people who respond to Viagra spam. Heh.
Yep, people have been buying blogcards, and yep, they seem to work. People like giving them out, people like getting them.
You don't even need a blog to use them. Print whatever you want on the back. You fave poem, your mobile phone number, it doesn't matter.
I was thinking, maybe I should order a box and sign them all. Then sell 'em online as fine art/collector's items. Hey, if Wil Weaton can sell old Star Trek crap online...
There's been a lot of talk recently about how the traditional advertising agency biz model is on its last legs.
I don't know if that's true. People were predicting the demise of IBM not too long ago, for many of the same reasons.
Though the more I explore this whole Young Adam blogvertising model, the more I start thinking these methods may put more than one old-school agency out of business.
Yes, I would like that. As they say, it's not enough to succeed, others must fail.
Back in the early 90s when I was just starting out in the ad biz, the received wisdom was that British advertising was the best in the world.
I no longer think it is.
Because I no longer think it's 1989.
All I'm seeing is the same clever dicky, trendy-boy-arty-farty crap they were doing 15 years ago.
But there's been no evolution in how people see what advertising is for. Same suck-ass business models. Same tossers waxing lyrically about "postmodernism" and wondering what hot Cannes film to rip off that year.
The biz still seems run by the same closed-shop cliquey wankers who decide which one of their friends win an award that year.
But winning awards and thinking about the business are two different things.
Their new thing are these "Coke Lounges" in malls, as Jeff Jarvis puts it, "Starbucks for teens."
Yeah, well, no surprises there. Prime Time advertising only hits 15% of the population, down from as much as 40% in the 1980's. And then there's the whole TiVo issue.
One thing I like about Coke- they're always trying out new things, rather than just looking for the "one big idea". Not that the latter's a bad thing.
"It's The Real Thing" is carved in acid on the skull of the popular psyche, yet they seem so ambivalent to it. I guess it's because the line sounds more "ubiquitous" than "big".
"They want a 'big idea', dammit! Hurry up and write one, you stupid hack."
Chris Hoar, textamerica's founder, says in the press release, "Now any group or band with a video enabled camera phone can make and post their own music videos direct to their moblog online, and at textamerica that also means that their video will get global exposure.
"For entertainers on a budget who are looking for a start in the music or film business, textamerica is the perfect platform. We believe that this particular music video will encourage a lot more creative talent to take a serious look at the ever growing capabilities of camera phones and moblogging."
Well, there ya go. Exciting times for newbie street-edge wannabe film makers.
Funny, though... no matter what new peice of cheapo technology comes out, the goal to move to Hollywood and be bigger than God with multi-trillion dollar budgets never goes away.
I believe in the maxim, "When others zig, zag."
I believe in having a niche. I believe in avoiding crowded markets like the plague.
Which is the weird thing about Hollywood- everybody using one of the same half-dozen ideas as everybody else- and there's tens of thousands of these people.
"I'm going to be a famous actor."
"I'm going to direct."
"I'm going to sell my screenplay."
"I'm going to produce."
It's basically a roulette wheel. A very big one. One ball, thousands of slots.
So when you meet a roulette player at the party, he or she is basically going to ask you one question, and one question only: "Can you improve my odds?"
If you can't answer "yes", you are no longer interesting. And he or she moves on within nanoseconds.
I don't have a problem with that. Pat a dog, he likes you. Feed a dog, he likes you better.
Yep. All that plugging of "Young Adam" has paid off, it seems.
Been offered work in Hollywood. Entertainment advertising. So I'm moving.
Still working on my other projects, though...
I've been saying this for months: Blogs are a good way of making things happen indirectly. Now do you believe me?
I'll be reloading about 20,000 cartoons from the old site onto this site in the next week or so. The old site is buggered and many of the cartoons are currrently invisible, so I need to get them back up here. Gotta be done. Apologies in advance to any old readers who suffer from deja-vu. The good news is, I shall be uploading a ton of brand-new work as well. Not to mention all my shameless Young Adam plugs (the latter being the main reason why people come here, after all).
What sayest thou?
I'm going out to L.A. in a couple of weeks. Mid-April, if I can get organised fast enough.
All four of my main spheres- cartooning, new media, advertising and film- have recently made major inroads in that town. Opportunities etc. Talking to people, etc.
I'll stay a month and see how I get on. If it goes well I'll buy a car and find an apartment. Or not. I have no idea. Nobody else in LA has any idea what they're doing there, either. All very fly-by-seat-of-pants. One gets used to it. One has no choice.
Yeah, I would have preferred the good news to have come out of New York. But I'm not done with that town either. My business is getting more bi-coastal.
The worlds of media, entertainment, advertising, publishing etc are all changing so fast at the moment that anybody who claims to know what's going on is not to be trusted.
Into the breach!
Awww... this is a nice story.
Sergei in Russia saw Young Adam recently on Russian TV, and left a comment in the post below:
"Last week I have seen 'Young Adam' on Russian TV! Don't know what critics say, but I like it. Just real thing, for those, who are tired of comics-like movies."
Thanks, Sergei! Yeah, I would agree with that. It's very much an adult movie, and not just because of all the sex stuff. It's pretty dark and definitely not "comic book".
I guess they didn't manage a theatre sale over there, just televsion. Eh. Whaddya gonna do?
Now I'm wondering if Sergei was surprised to see it, in "real life" etc.
The size of citizens' media, from Jeff Jarvis:: "The latest Pew Internet study starts to reveal the size of the growing citizens' media movement.
Pew says that 44 percent of Americans -- more than 53 million adults -- have "used the Internet to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online."
: 21% of Internet users say they have posted photographs to Web sites.
: 17% have posted written material on Web sites.
: 13% maintain their own Web sites..."
The more the blogosphere grows, the more people see my cartoons... so obvioiusly any kind of major growth stat gets my enthusiasm.
No, I don't think blogs etc. will put journalism and big media out of business. However they will make people a lot more picky about the type of content they're willing to pay cash for. Which will make the publishing and media biz a lot less fun and lucrative for a lot of hacks.
I think it's fair to say that everybody who reads this website on a regular basis now knows quite a lot about Young Adam.
My audience reads my cartoons for free, in exchange they let me drone on about my friend's movie. It's not a bad deal. Besides, all the Young Adam plugs are clearly marked with a wee icon on the top. So it's easy enough for folk to skip over- it's relatively non-intrusive.
"Blogvertising" is a format that's not limited to the dreaded 30-second TV commercial, the beyond-useless webpage banner ad, the overcrowded magazine page, the half-second flash of billboards, or the despised junk-mail paper mountain. Yeah, as somebody who's been watching advertising closely for over a decade, I think it's pretty huge.
The only issue is how much does it cost to get the demographically-correct eyeballs to log onto gapingvoid.com.
The good news is- getting the eyeballs is the one cost that gets cheaper by the day. Unlike all the other things an agency usually has to pay for.
Damn. This is huge.
2. You can also syndicate the site via RSS.
Here's the Young Adam Preview, all you Ewan/Tilda/Emily groupies.
It's quite good, really.
Oh, and I found out: Young Adam premiers in the USA April 16th.
I'll try to get more details ASAP.
Ewan McGregor fans everywhere will be heartbroken: the American distributors made them cut out the scene with Ewan McGregor's willy.
"Can't show any dick... we don't want any of our audience members to suddenly turn gay" etc.