April 26, 2006

first geek dinner in san antonio

gv st.jpg

The very first Stormhoek 100 Geek Dinner is about to launch, on May 1st, in San Antonio, Texas. Says Kami:

If you will be in San Antonio on May 1 and want to meet up with us, please contact me via e-mail at kami (at) yahoo (dot) com. I need a head count pretty quickly because Stormhoek needs to know how much wine to send.

We haven’t settled on a final location yet, but we are looking at Central Market, 12 noon on May 1, 2006. I will keep the RSVP crowd apprised on the final location via e-mail and I will also post it the day of the event here.

Thanks, Kami! This totally rocks.

I love San Antonio. Used to go there occasionally, back in my UT college days in Austin.

Wow. This is all becoming real. Very exciting.

Not sure how it all happened exactly, but the gapingvoid DNA and the Stormhoek DNA are becoming more and more intertwined by the day [I suppose this was the tipping point.].

We're hoping to have the cartoons adorning the Stormhoek bottle labels by year's end. The edgier, the better [Within reason, of course- no point doing it if we offend all the wine retailers, and they end up dropping us en masse etc].

But... and I think Seth would agree with me here, if you're a small [wine] company, located 6,000 miles away from your customers, and have the marketing budget of a flea, then you have to push the edges.

I don't see any other alternative. Do you?

[UPDATE:] Good Grape has a REALLY good synopsis of the Stormhoek campaign:

What's happening here is very interesting and compelling. If the wine delivers, this could be the seeds of the next great wine case study ala Yellowtail.

Posted by hugh macleod at April 26, 2006 4:44 PM | TrackBack
Comments

Good luck!

-n

Posted by: nikkirae at April 26, 2006 6:02 PM

Sounds like things are moving forward. Good luck!

Posted by: Tim at April 26, 2006 7:22 PM

We are hardly worthy of the "geeky" title, but are thrilled to find ourselves first on the list anyway. How exciting!

By the way, we have a big wine festival in San Antonio every year, you should consider participating in it, maybe you could come back and visit that way ;-) Maybe we could host New Communication Forum West in conjunction and you could talk about the success of the campaign.

Here is to the success of the 100 Geek Dinners.

Posted by: Kami Huyse at April 26, 2006 7:47 PM

This is a great idea! Another interesting thing to try might be a gallery of art, writing, or other creative work created while buzzed on Stormhoek!
-p

Posted by: paul s. at April 26, 2006 9:15 PM

Here's an idea for selling Stormhoek - you're always after them so: http://www.accmanpro.com/?p=752

Posted by: Dennis Howlett at April 28, 2006 5:48 AM