High Purpose Culture 

High Purpose Cultures are achieved through deep alignment across the organization. The articulated banded commitment to very specific outcomes. They are only developed through exacting attention to language created in a belief system and spread through the embedding of these ideas broadly across the organization.
Purpose isn’t a platitude about meaning, it is a commitment to how things are done. It isn’t signified by some list of core values, but by specific dedication to why and how you do what you do. The achievement of a High Purpose Culture is hard, but is what will actually deliver consistent operational outcomes.