April 10, 2006

selling more stormhoek

[UPDATED: September, 2007]

[Add the gapingvoid widget to your blog]

Like I've said many times before, I much prefer giving away my cartoons for free, rather than trying to sell them. It saves everybody a lot of hassle, myself included.

Which is why I'm now letting people download my stuff in high-resolution, print it out and stick it on their wall etc. Which is why I have a Creative Commons license.


Hey, if you want to put the work up on your website, blog, or stick it on paper, t-shirts, business cards, stickers, homemade greeting cards, Powerpoint slides, or whatever, as far as I'm concerned, as long as it's just for your own personal use, as long as you're not trying to make money off it directly, and you're giving me due attribution, I'm totally cool with the idea.

[NB: If you see a gapingvoid cartoon that you like, and you fancy it as a piece of schwag, all you have to do is download the high-resolution image off this site, then upload it here onto Cafepress. I make no money at this, everything on Cafepress I sell at cost. Easy.]

So, if people aren't paying me for my work, then how do I make a living? Good question.

Well, years of messing around in various enterprises have led me to the following conclusion: People don't buy art. Not really. But they do buy wine.

Which is why I have a commercial interest in the Stormhoek winery. Basically, the more cases that sell, the bigger a car I get to drive. It's that simple.

So to the kind folks who download and use my stuff, I say thank you very much, but if you want to support what I'm doing, please keep your money.

Instead, if you're ever in wine-drinking mode, walking down a supermarket aisle, and you see a bottle of Stormhoek on the shelf, I hope you might consider giving it a try. No worries if you'd rather not, but I'd appreciate it if you did.

The other thing you can do to help the cause is add the gapingvoid widget to your blog, but again, no worries if you'd rather not etc.

I guess this all ties in with my "indirect marketing" schtick, of which I am a huge advocate.

Sounds like a plan?

[NB:] Stormhoek is now available in San Francisco and Silicon Valley at K&L Wine.

[BACKGROUND READING:] The "about gapingvoid" page. Also carries some of my favorite cartoons, and what inspired them etc.

Posted by hugh macleod at April 10, 2006 11:07 AM | TrackBack

said it before - Google Maps - especially in US

Posted by: Dennis Howlett at April 10, 2006 12:26 PM

D'accord, Dennis ;-)

Posted by: Hugh MacLeod at April 10, 2006 12:27 PM

Nice one Hugh! Thanks.

Posted by: Robert Bruce at April 10, 2006 12:32 PM

As soon as I see Stormhoek Down Under, in any shops in Brisbane, I'll be giving this one a taste or three.

Any plans in that regard?

Posted by: Iain Robertson at April 10, 2006 12:50 PM

Hugh, if you ask them to make a kosher version as well you have a deal!

Posted by: Netanel Jacobsson at April 10, 2006 1:34 PM

We're still waiting in Canada...

Posted by: Milan Davidovic at April 10, 2006 2:25 PM

it's a bit of a stretch, and the prohibition laws that are still in effect would probably prevent this, but some Stormhoek in tulsa, OK would be great.

Posted by: carlos at April 10, 2006 2:46 PM

Just be careful of the laws about the 3 tier distribution, the ones that say that a manufacturer/importer of alcohol can't advertise where to buy the product. It definitely applies to spirits, but not sure about wine

Posted by: Rachel at April 10, 2006 4:23 PM

FWIW, they served Stormhoek at one of the receptions at the NewComm Forum and I enjoyed it.

Posted by: Phil Gomes at April 10, 2006 7:45 PM

Hugh, speaking of free distribution, what do you make of the PulseTheBook.com project launched today where they are coinciding the publishing of a book in print with its networked delivery of the full content serialized via RSS, blog-posts, and e-mail? I've seen similar done before but this seems more ambitious.

Any posibilities of distributing Stormhoek free via RSS?

Posted by: Liam at April 10, 2006 10:24 PM

Well if I HAVE to buy vats of wine to support you, go on then, twist my arm.

Storm-hawk it to me!


the U.S. of A.

Posted by: Susie at April 10, 2006 11:32 PM

In England, I buy it in Sainsbury's. At 5.99 for the red stuff, it's very good value!

Stormhoek's master winemaker might roll his eyes at my philistine attitude, but I really wasn't swayed by the varietal, and I can't even remember what it was. Cab/Merlot/Shiraz? I was brand-whipped, to be honest!

Posted by: Andrew Denny at April 11, 2006 12:23 AM

Sounds like it's the Shiraz, Andrew. That's what I usually get as well.

Thanks for the kind words, Everybody =)

Posted by: hugh macleod at April 11, 2006 2:00 AM

Two years ago I followed a link to a blog with cool cartoons, I liked them and I subscribed.

Posted by: Szili at April 11, 2006 3:42 PM

I want some Stormhoek in the Philippines.

Heck, I've been trying to convince the Philippines' top wine distributor to get a web site since 2000.

Posted by: Mike at April 12, 2006 1:28 PM

That's a deal!
Where can I buy Stormhoek in Hamburg?

Posted by: Desideria at April 12, 2006 2:46 PM

the US distribution tracker will be obviously done on a wiki/clustrs type of affair, so the community builds the map?

Posted by: James Governor at April 12, 2006 3:19 PM

I've posted a comment a while ago on the Stormhoek blog, asking if I could buy a bottle anywhere in South Africa, but nobody even bothered to answer. I've also sent an e-mail, with no response either.

Posted by: Henry Hoffmann at April 13, 2006 12:14 PM

Sorry about that, Henry. I'll look into that. Usually Graham Knox responds to that... unlike him not to.

[Update:] Henry, you e-mail was responded to. Not sure why you never got it. Again, sorry about that.

Posted by: Hugh MacLeod at April 13, 2006 3:14 PM

Thanks for following up on that Hugh. Maybe some spam filter ate the mail. Anyway, I'll still buy a few bottles if I ever find it somewhere.

Posted by: Henry Hoffmann at April 14, 2006 10:10 AM

Henry, I believe Stormhoek is available in Jo'burg...

Posted by: hugh macleod at April 14, 2006 8:26 PM

What if I wanted to change the colours to put one of your images on a black T-Shirt?

Posted by: JKnox at April 15, 2006 6:56 PM

Hugh, would you like a laptop skin with one of these on it? (Like I promised you in Paris before Christmas.) Just let me know what size, what cartoon and where to send it.


Posted by: Antoin O Lachtnain at April 15, 2006 9:06 PM

Saw some bottles at Bottoms Up and snapped 'em up. As the guy in Sideways says "Tastes good to me" - pretty good for the price...

Posted by: Antony Mayfield at April 16, 2006 4:51 AM

I was thinking about asking my local wine/spirits shop (it's a wonderful little place only locals seem to know about) to order Stormhoek but I wasn't even sure if this is possible for them to do yet... Got any info on that?

Posted by: Kelly at April 16, 2006 6:09 AM

"What if I wanted to change the colours to put one of your images on a black T-Shirt?"

Go right ahead ;-)

Posted by: hugh macleod at April 16, 2006 7:40 AM