[Originally sent out in the newsletter etc.] There is a popular idea that everyone hates marketing. So much so, that even my Twitter buddy, Scott …
Hughtreats
How lovely. My friends over at Rackspace’s social media group sent me and the team a wee box of “Hughtreats”, based on the litle …
mark earls and the "purpose-idea"
When I’m talking with clients about marketing, it’s very hard for me to go more than a few minutes without mentioning the term, “Purpose-Idea”. The …
"the blue monster is the future of marketing"
I haven’t talked about The Blue Monster for a while. The Blue Monster, as you will remember, is a cartoon-based “Social Object” that me and …
savile row, three years on.
Thomas Mahon and I launched English Cut, a blog about the life of a small, Savile Row tailor, three years ago this week. 1. Our …
on "having no life"…
In my previous post, “Applying ‘Creativity’ To Your Professional Life”, I offered some advice to a young friend of mine who’s only been in the …
hughtrain revisited: finding meaning in marketing
In June, 2004 I drew the cartoon above, which ended up being called “The Hughtrain”, affectionately named after The Cluetrain, of course. I’ve re-published it …
why marketers are so interested in blogs
One thing you notice if you’ve been blogging a number of years- there are a lot of marketing bloggers out there. Tons of them. And …
why the "social object" is the future of marketing
From my previous post: The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to …
Social Objects: Everything You Ever Wanted to Know!
7/24/17 Editors Note : This post has been updated to be one central place with all you need to know about Social Objects! more thoughts …
how big is your audience? [revisited]
As the market for blog and Web 2.0 media keeps on maturing, I thought this gapingvoid post from August, 2006 was worth a revisit: I …