A big part of helping companies is to make their work more meaningful, both to their employees and to their customers.
This makes total sense. People are meaning-seeking machines. That’s what we do. That’s what we’re here for. So creating meaning is a good thing. Of course, it is.
The thing is, a meaningful life is not just one thing. We get meaning from lots of things.
We get it from our work, sure, but we also need it to get it from other places. Family. Religion. Fitness. Friendship. Art. And yes, brands.
But when we try to get meaning from just one source- from our work, from our social life, from raising our kids, from our political activism, from our favorite author or business guru, from our favorite sports team, or yes, from our church, we are never satisfied for long.
That’s why religious scriptures are in many books. One book is simply not enough.