We were surfing the archive, now probably 12-13,000 images, (interestingly, all designed to solve problems) and came across this oldie but goodie.
When you are thinking about your products, [you can insert your culture], you should be asking: ‘what is the other possible world’? What could be achieved, if we thought differently about ourselves, our place, our people, our industry? To riff on the old Theodore Levitt thought experiment, ‘what business are we really in’?
In our End-to-End Culture Design™, we often ask about what the alternate reality is that would foster deeper meaning, richer innovation, a more engaged workforce.
Make sure you have lots of whitespace, because once you go down that path, you’ll be amazed by what you come up with.