How do big companies win?
How do small companies win?
How do your startup ideas win?
The secret sauce is being helpful. Finding people, and giving them things that make their lives a little better. Our friend, Joe Polish, says that the point of business should be to reduce human suffering.
Henry Ford said “If I had asked people what they wanted, they would have said faster horses.”
It’s not so much about your product at all. You can build cars, you can build faster horses even. It’s about what you do for people.
Doesn’t sound very business-y, but it works.