Great companies stop being great companies when their best people start to leave.
In 2015, Gallup reported that only 32% of people felt engaged in their jobs. Those are the ones you have to hold tight.
Those 32% are the ones who keep your ship afloat; they’re the ones who run your show. Keeping them satisfied, making sure your mission is clear, sticking to your values — that’s what will keep them around.
Because if you’ve landed someone from the small third, you’ve nailed the minority. And you can’t afford to lose that.