In his book Designing Products People Love, Scott Hurff explains the make-or-break difference between great products and products that people need.
Think about what happened to fab.com. The concept was wonderful, and seemingly profitable. Investors threw money at them, the hype was wild – but the people weren’t moved. They’d abandoned their core audience in favor of VC capital.
There’s nothing wrong with taking something that exists and making it better. Faster horses would have been a great precursor to the car.
But what’s going to make real change is the product people need and they don’t know how to ask for. That’s the Henry Ford, never fail way.
Great ideas make quick money —
but products people need stay alive.