Within the array of visual formats, there are winners—and, well, champions.
In an article for Forbes, Mat Zucker writes about the power of visual stimulus — that beauty has an effect on our being, our understanding, and how we relate to our environment.
And it does. You can see it in how we talk about social objects, in how excited we get about clothing brands and new packaging, in how art and fashion become so relevant to our lives.
Making social objects means creating something that has more than great copy — it’s something people want to carry with them, want to print and stick on their walls, want to wear on their heads.
It’s creating a match between message and medium. Because that harmony is what makes ideas resonate.