“Make meaning, not money.”
Brian Scudamore, CEO of O2E Brands, gets it.
He gets that without meaning, there’s no mission.
Without meaning, there’s no culture. There’s no unifying force. There’s nothing to bind.
That meaning is what creates and distributes energy. It’s not just what makes your employees like coming to work.
It’s what makes them create great things.
That higher calling? That’s where you start making money.