How we feel is the only thing that matters. Because it’s the only thing that will ever really motivate us.
Any great achievement that’s ever been, any great innovation, has come from a place of feeling.
To build the culture of trust you need to make something great – well, you know what I’m going to say.
The first step is to make your people feel.
And once they feel, they’ll have a reason why.
And that reason why? That’s what will push them to make something great.