You are one you. There’s no difference between work you, personal brand you, home you, gym you — you are a single person, comprised of many elements.
And your actions are your marketing strategy.
All of the things that you do are part of you, from how you tip the valet to whether or not you meet deadlines.
The way you do anything is the way you do everything and that’s what your marketing is based on — for the people you’re marketing to.
At its best, marketing is not an add-on feature. It is at the very core.