Culture isn’t a set of laws.
It can’t be imposed — culture is shared.
Culture is adaptable. It embraces innovation. It grows, shifts, and accepts.
Culture is constructed to stay relevant.
Keep your culture model alive.
Which hill are you going to die on?
Who doesn’t love Shake Shack? If not the best burger chain in America, there’s certainly none better. The great thing is, it didn’t start life …
Is your brand viral ready?
It’s the marketing story of the year: A random guy, Nathan Apodaca, posts a Tik Tok video of himself riding a skateboard, lip-synching …
Are you a pawn?
Chess pieces. Lovely things, what’s interesting is that they’re actually based on the reality of ancient warfare. Pawns. In the Greek Phalanx, because the …
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