The beautiful thing about meaning is that, the further you take it, the deeper it gets.
As you move along on a project you love, its significance becomes more and more – well, significant. There’s more memory, more emotion, more life.
And still, you’re a person. You celebrate life. It’s not just about the projects you love, it’s about birth, death, anniversaries, brunch, afternoons on the beach — the things that don’t scale.
The things you can’t make bigger — and you wouldn’t want to.
Meaning can expand, but people stay their size. And that dichotomy keeps us in check.