Though it would be easy to quibble with this 2014 HBR article: “For Breakthrough Innovation, Focus on Possibility, Not Profitability”, the main point of the article is very compelling.
Sure, profit is important, but “sell more stuff we already have at greater margins” is hardly an idea that’ll set the world on fire.
And setting the world on fire is why we’re here, is why we get up in the morning.
Maybe not the whole world, but our own little corner of the world, for sure.
This might sound corny, but the best companies, products and brands never forget a simple truth:
Though we all need to pay the bills, we also need life to be feel magical and wondrous at the same time. And that’s where the real long-term value lies.