Just a note to say that yes, the gapingvoid team will be at South By Southwest Interactive, this March in Austin, Texas.
It’s our first time back since 2012 and we’re really excited to be going. We’ll have booths at both the main Interactive trade show (booth 419) and the new medical trade show (at the JW Marriott, SX Health and MedTech Expo, booth 215). Come on by!
I’m also giving my first big talk at SXSW (a real honor, I have to say), the subject being, “How Art Affects Strategy”.
A big obsession (actually, the main obsession) of the Gapingvoid team is how art can affect business outcomes in the real world. This means not just the usual advertising, PR and internal comms, but everything, in its totality.
It’s a huge subject, it’s an increasingly exciting field and too few entrepreneurs and managers know of its full potential. Gapingvoid’s long-term mission is to change that, and my talk is part of the process. I hope to see you there on Monday, March 16th at 5.00pm.
[Without giving too much away, the photo above is some index card notes I’m making on my talk. For those of us who aspire to be successful, the relationship between art and business has never been more important. The point of my talk is to A. make you concur and B. help you apply it to your own business, regardless of what your day job is.]
PS. We’ll be doing some cool stuff, some giveaways, etc, so stay tuned. If you want the latest, you can sign up for our SXSW email list: sign up for MedTech here; sign up for SXSW Interactive Booth here.