“What If P.R. Stood For People And Relationships?: A Manifesto For Building Relationships in the Digital Era”.
That is the latest e-book/deck I just created with my old friend, the business author, consultant and #futureofwork ninja, Brian Solis.
For those of you who don’t know Brian, he was one of the first people to understand how social media REALLY works in the business space, both as a communication platform, a PR and marketing platform, AND a terminator of all things business-as-usual.
Even though social media is simple enough in theory, its actual reality continues to confound even the brightest of marketing and communication professionals.
It’s like making a good pizza: any fool can assemble all of the best ingredients, but knowing the right time to take it out of the oven takes years to master.
Brian did a great job of explaining when to take the metaphorical pie out of the oven, I tried to draw cartoons that gave those thoughts justice, without just parroting justice.
In the end, we created something I think you’ll really enjoy. Thanks for taking a look, and thanks especially to our awesome sponsors, Vocus and Cision.