This is our latest business card design. Very cool.
Again, I’ll point to what I said in The Hughtrain, way back in in 2004:
“The hardest part of a CEO’s job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it. The future of advertising is internal.”
Of course, nine years later I’d change the line to, “The future of marketing is internal”…
In retrospect, the problem I always had when I worked back in advertising, was the client invariably wanted to change consumer bahavior far more than they wanted to change their own company’s behavior… like they somehow weren’t related.
But of course, they were. Real change comes from within etc.
So it’s really not surprising that gapingvoid is doing a ton of “internal” work for clients these days. In terms of finding meaning and purpose, that’s where we think the action is.
I really hope you like the new card. If you want to find out more about our client work, feel free to e-mail, thanks: hughATgapingvoid.com.
“The future of marketing is internal.” Love this. Definitely changes my role as a copywriter.. Direct it inward? Maybe so.. Thanks!
Right on. Excellent observation. I think a lot of companies miss the product innovation that is lurking inside their company too. They always think the better product idea is outside the company. While it is true that many new products will be developed outside a company, there are also a lot of organic opportunities that are missed because the suits never ask.
Sample Inline Comment
nice! i approve : )