[The “Mediocrity Can’t Be Squeezed” t-shirt. Very appropriate for today’s post etc.]
“Treat it like an adventure. An adventure worth sharing.” Like I’ve said often before, that’s my favorite line in my second book, Evil Plans.
It’s been my overall marketing philosophy for the last decade: Find an adventure worth having, share the adventure with people; the ones who really resonate with it will want to buy into or buy something, eventually.
And it’s working. Jason, the team and myself have a good life, a good business, and good products. Our stuff makes people happy. The more people we make happy, living this adventure, sharing the adventure, the more happiness and good fortune will come to us. It’s not rocket science.
Sure, there are vicissitudes, but I stay cheerful. I like the Dalai Lama thought that, “If your cause is just, whether it takes more than one lifetime to happen is irrelevant.”
Right now my main professional adventure is trying to get the world to think about office art differently. Sure, it’s a bit of a niche concern, a modest ambition compared to say, curing cancer, but I’m OK with that. I think office art matters. IN it’s own small way, I think it’s worth fighting for.
“Business needs more art.” Exactly.
Well, that’s my adventure I’m sharing with you. Feel free to share back. Rock on.