“All evolutions of marketing are evolutions of language.”
I got so sick of repeating that to people, one day I decided to turn it into a print. Hanging there on the wall, maybe the message will sink in that way…
information vs knowledge
“How to make your business a better version of itself”
[A nice piece of ‘signalling’ we did for Rackspace etc.] Nice to see Harvard Business Review confirming what gapingvoid has been telling clients for years: …
My New Year Message for 2014: Choose your mountain to die on.
Like I said in my first book, “Ignore Everybody”, everybody was has their own private Mount Everest they were put on this earth to climb. …
Hugh,
Brilliant as usual. All marketing is articulation. Articulation (what you say and how you say it) and distinction (what you do and how you do it) are the true “magic beans” to business success.
And you didn’t believe in magic beans. Ha!
Great work – you rock!
— David
wonderful