[“Social Object Factory’s Jeff Sass put together this video of Hugh drawing on his Samsung Galaxy Note (provided by Samsung) as part of Hugh’s participation in the Samsung #BeNoteworthy campaign. Cool!”]
Matt Nelson from Tribal DDB wrote this blog post that seems to be getting a lot of attention: “Forget ‘Mad Men’–Now Is The Golden Era For Advertising”.
Of course, when an ad man promises a golden age of anything, I’m going to be suspicious. Still, IT IS a pretty good article. OK, so it reads a bit like a sales brochure, but hey, a lot of my blog posts do as well. It has some good, tasty bites, regardless.
BUT IS IT TRUE, I hear you ask? Is the Golden Age really upon us?
As somebody who worked in the ad business at the very tail end of the pre-Internet, Mad Men era, I would say “Yes”. For all the reasons Matt mentions. Being a Mad Men-era person was actually a lot less fun and interesting than TV makes it out to be.
So the next question is, how is this new “Golden Age” actually going to happen? What will they actually have to DO, for this Golden Age to actually exist?
The answer, of course, isn’t about the “Media”, social or otherwise. It’s about the “Make”.
It’s about what you’re going to have to create at the granular level.
And what you’re going to have to create, of course, are Social Objects.
Which is why me and the team are in that business. Rock on.
[PS: It’s also why it’s such a HUGE opportunity for PR firms like Edelman and Weber Shandwick to STEAL business away from Madison Avenue. But I’ve been saying that for years…]