My second cartoon for a Rackspace customer is for Posterous, the photo-sharing, proto-blogging site.
Basically, Posterous is a site that makes it easy to upload and share photos. It’s simple and straightforward. It doesn’t need a lot of explaining, really.
And nor should it have to. Talking to their CEO, Sachin Agarwal on the phone the other week, it’s apparent they want their service to have mainstream, mom n’ pop usage, not just something for the geeks…
As for the cartoon, well, I was determined NOT to draw yet another one of my cute-sy “monstercritter” cartoons [I was already doing a lot of them for Rackspace already], but in spite of my best intentions, this Posterous one just stuck, somehow… the humanity of it.
We know the point of photos is to document the seen world, capture memories and all that. But a big a part of that is the social and emotional- the creation of what I call “Sharing Devices”- social objects that allow us to share ourselves with others.
i.e. Posterous’ value comes not from the actual photos per se, but from a very human need that was around long before photography (or cave painting, for that matter) was even invented.