My old advertising buddy, Vinny Warren, commissioned me to draw him a ‘Cube Grenade’ for his Chicago-based ad agency, The Escape Pod.
“We are not in the advertising business, we are in the decommodification business” is a line of mine that Vinny has been borrowing for a while now. So it seemed appropriate to design something around that.
[The Cube Grenade archive is here.]
i love it hugh! but then i’m biased. http://theescapepod.wordpress.com/2010/06/01/we-just-got-us-a-cubegrenade-from-hugh-mcleod/
I’ll bite. What’s the decommodification business?
decommodification. it’s like what nike did for shoes. it’s like Frank Perdue did for chicken. sneakers became “nikes”. chicken suddenly had a premium brand where none existed before. that sort of thing.
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