John’s a very clever fellow- one of the most respected marketing bloggers in the business. He could easily make lots of money helping big companies solve problems, instead he prefers helping out small businesses. Which he does, very well.
John has a new book out: “The Referral Engine: Teaching Your Business to Market Itself”. It only came out last week, and since he hasthe same publisher and editor as me, I thought it would be cool to dedicate today’s business card to him. Easy.
The carton was inspired by a great little recent blog post of John’s. “Is Your Purpose Patent Still Pending?” And no, I’m not just saying that because he used one of my cartoons to illustrate the post, the idea of “Purpose” in business is something very close to my heart. John writes about it well:
I firmly believe that one of the foundational secrets to success in business is to invent, discover, and connect what we are doing with a sense of purpose that drives the entire enterprise. You’ve certainly heard many people talk about the idea of doing work you love, but this is more than that. I’m suggesting that you must connect with some reason beyond the fact you enjoy the work, that you must be able to feel a greater sense of value that drives your entire strategy and filters your decisions at the highest level.
Congrats on the new book, John, and keep on fighting the good fight etc.
[John, please send me an e-mail at email@example.com with your shipping address and the details you want on the back of the bizcard, and I’ll send a free box of 100 to you. Thanks!]