Today’s “Daily Bizcard” design, “Everything Is Marketing”, goes to Wiki Pioneer, Ross Mayfield, the Chairman, President and Co-founder of Socialtext.
Ross and I have been hanging out together at blog & social media conferences for almost as long as they’ve been around. Our first one together was Les Blogs, back in Paris, 2005. Our last hanging out was at a bar during SXSW, watching Jake Dilley and The Color Pharamcy (a favorite band of mine) play live. The lovely Deanna Zandt was also with us that evening.
Ross is a bit like me. At conferences, you’re more likely to find him hanging out in the corridors or the bars, than running around, networking like crazy, or sitting in the lecture halls for hours on end, live-blogging endlessly. He just kinda hangs around nonchalantly and lets people find him.
Sometimes these conferences can get a little crazy- especially the large ones- but Ross is always an entertaining oasis of good-natured calm. Damn good company.
Another quality Ross has that I really like, is that he gets tired of buzzwords and “the latest trends” faster than most people I know. He can always tell when the me-too bandwagon is just about to descend on something like a pack of wolves and remove all the fun from it.
The “Everything Is Marketing” riff is at least a decade old in most Internet circles; I’d wager Ross has been sick and tired of it since long before that. So this one is for him.
[The Daily Bizcard archive is here etc.]
[Ross, please send me an e-mail at [email protected] with your shipping address and the details you want on the back of the bizcard, and I’ll send a free batch of 100 to you. Thanks!]
[…] Hugh MacLeod’s daily bizcard’s Posted May 5, 2010 Filed under: General blogs | This comes from Hugh Macleod’s latest stream of daily bizcards. Accompanying story can be found here. […]
i’m from taiwan
ur book “ignore everybody” have been
translated into chinese
l’d love it!
Everything that your clients can see and experience IS marketing. Hopefully that doesn’t include your asshole or your mother’s either.
The riff might be old but the concept isn’t really sinking in. There are a lot of businesses out there that don’t get it. They’re so busy trying to attract new clients only to completely drop the ball once they get them in the door. It’s rampant.
I get your message, though. I also hate the me-too bandwagon. My brother says there are two kinds of people in this world…those that think being trendy is good and those that think it’s bad. I fall into the latter category.
I use the “Everything is Marketing” theme in my business. Until today I didn’t really know it was a buzzword. I haven’t been around this scene that long or ever really paid much attention to what the internet thinks is cool. I just want small business owners to focus on taking care of business and creating something remarkable before they go off half-cocked trying to get their site on the front page of Google.
Thanks for the info. I feel completely trendy in a late-for-the-party kind of way. That’s not just bad, it’s lame too.
So Hugh… What about if someone else wants a business card, for example, I love this one and would love to have it for me. Is there an option? Do I commission you or can I buy it like the other cards you offer?
I Love your card illustrations! And I envy you 😀 (Why didn’t I came up with it???)
My thoughts about Marketing? I hate it and I hated it so much that I left my M job at 2003. But without it no one will buy my photos… 🙁
I hate to say it, but today, my commenting is marketing.
I am doing a giveaway series.
http://bit.ly/avdRwz BTW, I credit you for the inspiration to give away.