Ross and I have been hanging out together at blog & social media conferences for almost as long as they’ve been around. Our first one together was Les Blogs, back in Paris, 2005. Our last hanging out was at a bar during SXSW, watching Jake Dilley and The Color Pharamcy (a favorite band of mine) play live. The lovely Deanna Zandt was also with us that evening.
Ross is a bit like me. At conferences, you’re more likely to find him hanging out in the corridors or the bars, than running around, networking like crazy, or sitting in the lecture halls for hours on end, live-blogging endlessly. He just kinda hangs around nonchalantly and lets people find him.
Sometimes these conferences can get a little crazy- especially the large ones- but Ross is always an entertaining oasis of good-natured calm. Damn good company.
Another quality Ross has that I really like, is that he gets tired of buzzwords and “the latest trends” faster than most people I know. He can always tell when the me-too bandwagon is just about to descend on something like a pack of wolves and remove all the fun from it.
The “Everything Is Marketing” riff is at least a decade old in most Internet circles; I’d wager Ross has been sick and tired of it since long before that. So this one is for him.
[Ross, please send me an e-mail at firstname.lastname@example.org with your shipping address and the details you want on the back of the bizcard, and I’ll send a free batch of 100 to you. Thanks!]