James and his partners have a small tech consultancy firm, Redmonk, which handles blue chip clients like Microsoft, SAP, Dell etc.
Redmonk have an interesting (and highly effective) way of marketing themselves. Because they come up with so many ideas, they can only realistically execute on 10% of them.
What do they do with the other 90%? Easy. The give them away for free on their blogs. Simple, but it works.
James probably knows more good consultant jokes than anyone I know. So I thought maybe he could use another one, hence the cartoon above. Exactly.
[James, please send me an e-mail at firstname.lastname@example.org with your shipping address and the details you want on the back of the bizcard, and I’ll send a free batch of 100 to you. Thanks!]