[BACKSTORY: A year and a half ago, I created the Blue Monster cartoon, which with the help of Microsoft’s Steve Clayton, took on a life of its own inside the Microsoft Corp. It was fun, interesting, Steve and I were well pleased etc.]
A few weeks ago, I talked about “Blue Monster 2.0”. I alluded to a new direction I was taking; I thought I’d elaborate further:
Creating Blue Monsters, I believe, is a fine way for a marketing guy to spend his time. Especially as I’m fond of saying that Blue Monsters are “The Future of Marketing”.
[NB. In its simplest form, a Blue Monster is my pet name for a “Social Object” designed to bring about cultural change within an organization. It certainly worked well enough at Microsoft etc.]
Can another Blue Monster be created? Can lighting strike twice? Can lighting strike outside of Microsoft? I believe it can. Only, there has to be some ground rules. The client in question has to be ready for it, has to want it see it happen.
Ideas within companies are like people within companies. It doesn’t matter how good thy are, there has to be a cultural fit or else it’s a complete waste of time; you’re just fighting a losing battle.
I have an evil plan. Weighing options…