Just in case you missed it, here it is one more time:
Johnnie Moore and Mark Earls, my two favorite British marketing bloggers, joined me last weekend on a podcast, where we riff about the “Death of Advertising” and, more importantly, what comes after it.
The podcast is here on Johnnie’s blog. We had a most enjoyable 45 minutes or so. Hopefully you’ll concur.
P.S. In case you don’t have 45 minutes to spend listening to a podcast, Johnnie also kept pretty comprehensive notes on the minutes:
40.35 Mark’s looking at how behaviours cascade through populations and we do we work with them or subvert them. Hugh: companies don’t like to work with random.
41.35 Hugh: what’s worked for me is to get away from the idea of message and think instead of social gesture. How this works for Stormhoek.
43.05 Johnnie: Social objects are incidental to the fundamental process of relating. The brand is secondary to the process and branding goes wrong when it tries to make the product the star. Hugh: paying more attention to the conversations that are happening rather than creating a message.
Rock on, Johnnie.