Jyri Engestrom, the anthropologist behind the “Social Object” theory, writes about the Blue Monster. Rock on.
Since its inception by cartoonist Hugh MacLeod, the cartoon has been adopted by microsofties as a symbol of the company’s and its people’s aspiration to innovate. I’ve heard Microsoft employees refer to it as the company’s unofficial mascot.
[Bonus Link: Adriana has a really good post on Stormhoek Blue Monster. Very thoughtful, as usual, coming from her.]
My understanding is, some pockets at Microsoft COMPLETELY get the Blue Monster, and others don’t. I suppose that’s to be expected with a company of that size.
That being said, from what I can glean from my limited, outsider perspective, there seems to be a large constituency within the company which strongly believes that Microsoft’s entire future rests on how well it talks to people outside the company. I happen to concur. “Porous Membrane”, Baby!