Ironies of Ironies: Companies are forever being told “You no longer control the conversation”, yet from what my buddies in the PR industry tell me, their industry is utterly thriving.
Actually, that’s to be expected. With “conversational control” no longer being the certainty it once was, you’re more likely to seek help from the pro’s…
1. Problem: Post-Cluetrain Reality- There is no market for “Messages”.
2. Opportunity: There is, however, a VAST market for “Social Gestures”. As Mark Earls says in his brilliant new book, “Herd”, we are, after all, social animals. We are, after all, primates.
3. Execution: Social Objects, Anybody?
P.S. My own particular “Execution” launches September 12th. My blog remains in “Lame Mode” till then. Rock on.